Online Marketing Knows More About Us Than We Think

“A Wall Street Journal investigation into online privacy has found that the analytical skill of data handlers like [x+1] is transforming the Internet into a place where people are becoming anonymous in name only. The findings offer an early glimpse of a new, personalized Internet where sites have the ability to adjust many things—look, content, prices—based on the kind of person they think you are.”

I read it here: “On the Web’s Cutting Edge, Anonymity in Name Only” on The Wall Street Journal.